TikTok Shop creator and affiliate CRM

Samples go only to creators who earn them.

Glow.ai by Glow Creators is a CRM for TikTok Shop brands: it finds creators who already sell your category, handles outreach on TikTok, WhatsApp and email, and only ships samples to creators who meet your rules.

See Glow.ai in action

HOW IT WORKS

The work you no longer
have to do.

Glow organizes every step of your creator operation. You set the deal; it takes care of the rest.

01

Find who
already wants to sell.

Search finds creators in your category and shows what matters: history, reach and performance. No spreadsheets, no guesswork.

See creator search
Creator search
Search creators
beauty, skincare...
All 2.431Top salesNew
AM
Ana Martins@ana.makeup · Beauty
R$ 48k GMV
BS
Bruna Souza@bru.skincare · Skincare
R$ 12k GMV
RC
Rafa Costa@rafa.cabelo · Hair
R$ 9k GMV
02

The first reply
is ready for you.

AI answers questions, collects the signup details and calls you in when the topic needs a person. Before it talks on its own, you test and approve it.

Meet the inbox
Chats · AI Assistant
Inbox · 8 new
@ana.makeup · 23:47Hi! What's your commission?
Hi, Ana! It's 18% per sale. Can you share your WhatsApp so I can send the details?
AI collected: niche, followers, WhatsApp
Write a reply...
03

Your product only goes
to those who deserve it.

Write your criteria once. Glow checks GMV, open samples and who got one without posting — with a readable reason.

See the filter in action
Samples · Approvals
Sample requestApproved
AM
@ana.makeupRequest received 4 min ago
Sells per monthR$ 48,320
Open samples1 of 2
Ever failed to post?no

Passed your criteria. Glow already replied.

04

From the first hi
to the post.

Direct and WhatsApp stay in the same conversation. When a deadline slips, Glow reminds. When someone replies, it pauses.

See the channels
Creators · Tracking
@ana.makeupCreator
Conversation startedTikTok · Mar 12, 14:20
Information CollectedWhatsApp · Mar 14, 09:12
Sample sentMar 15, 10:30
Post publishedMar 19, 18:42
GMV generated · R$ 9,437.82Affiliate sales in store · Mar 19–31 · BRL
05

Know what
happened.

See samples, active creators and store GMV in one place. Glow shows the work done without promising what it doesn't control.

See plans
Overview · Results
Operation results30 days
Attributed GMVR$ 61,480 38.1% vs. previous period
114 active creators230 samples86 posts
FEATURES

Three tools
become one.

Creator research, chat and sample tracking in one place, from the first hi to the published post.

Find who already sells.

Search creators by category, country and period, with GMV and followers in view, and see how your store's videos perform. Invite through TikTok or WhatsApp without leaving the screen.

See plans
Discover · Creator search
Sample requests · todayFilter
AM
@ana.makeupR$ 48,320 · 1 open sample
Approved
BS
@bru.skincareR$ 12,900 · 0 open samples
Approved
RC
@rafa.cabeloR$ 9,140 · data missing
Under review

Everything that comes with it

  • Quick replies with variables and media
  • Audio and images on WhatsApp
  • WhatsApp history import
  • WhatsApp labels in the CRM
  • Custom pipeline stages, with SLA
  • Custom fields per creator
  • Brand knowledge base for the AI
  • Test the AI before turning it on
  • AI drafts for you to approve
  • Creator profile: videos, GMV and samples
  • Dashboard with review queues
  • Team with roles and multiple stores

Illustrative screens.

WHO IT'S FOR

Your moment changes.
Glow keeps up.

I'm just starting

You have a product, the will to test creators and little time to figure it all out alone.

  • Find creators in your category
  • Start with up to 200 invites per month
  • See every conversation in one place
Meet Essential
INTEGRATIONS

What you already use,
connected.

Glow fits into the workflow you already know. Connect when it makes sense.

glow.ai / integrations
TikTok APISTORE DATAYour store in one place.

Conversations, products, orders and GMV come in organized when you connect the TikTok API.

COMPARISON

One operation,
connected.

A CRM organizes the contact but doesn't generate the sample. Glow connects it all, from research to the post.

Capabilities by tool type
FeatureCRM systemManagement onlyKalodataResearch onlyGlowConnected operation
Contact and pipeline management
Unified chat (TikTok, WhatsApp, email and SMS)
Smart re-contact (follow-up)
AI that answers and collects address and WhatsApp
Discover creators
Analyze creators by sales
Generate and send the sample (label and tracking)
Sample rules and requests
Post reminders for those who received a sample
Campaigns, ranking and rewards
Your store's GMV and ROI per creator

Partial or system-dependent = Partial or system-dependent. "CRM system" covers the generic CRMs on the market: they organize contacts and pipeline, but don't research creators or generate the sample. Glow features depend on the connection and the authorized account. Glow connects the operation without claiming to replace Kalodata. Source: Kalodata.

Everything Glow connects

Discover

  • Search by category, country, currency and period
  • Your store's videos with GMV by period
  • Manual entry and CSV import
  • Invite through TikTok and WhatsApp, with product and sample
  • Invite templates for video and live
  • Search credit balance

Chat

  • Single inbox: TikTok, WhatsApp, email and SMS
  • Full history of each creator
  • Quick replies with variables and media
  • Audio and images on WhatsApp
  • WhatsApp history and group import
  • WhatsApp labels in the CRM
  • Conversations distributed to the team

AI

  • Answers and qualifies while you are away
  • Collects address and WhatsApp and starts the sample shipment once you confirm
  • Pauses when someone on the team replies
  • Drafts for you to approve
  • Brand knowledge base
  • Instructions per funnel stage
  • Test the AI before turning it on
  • Follow-ups you set up

Samples

  • Rules with minimum GMV and open-sample limit
  • Approval by your rule, or manual review
  • Order import by CSV
  • Quote and label via Melhor Envio
  • Tracking and history up to the post
  • Alert for who received and didn't post

Track

  • Pipeline as kanban or list
  • Custom stages, with SLA
  • Custom fields, required per stage
  • Creator profile: videos, GMV and samples
  • Dashboard with review queues

Reward

  • Welcome sequence
  • Plan for each creator
  • Ranked competitions
  • Goals and gift kits

Measure

  • Store affiliate GMV
  • Active creators, samples and posts
  • ROI per creator
  • Period of your choice

Team and account

  • Roles: owner, operator and agent
  • Multiple stores in the same organization
  • TikTok store connection
  • WhatsApp via QR Code
  • Plan and credits in one place
MADE HERE

From seller
to seller.

Founded in Brazil, built for the routine of people who sell: real, WhatsApp, TikTok Shop and the direct way of talking to creators.

Get your questions answered
TikTok Shop expanding in BrazilMay 2025 → May 2026
102×Average daily GMV

Growth in the first year of operation. Active affiliates: creators with at least one sale that day. Source: TikTok · Jun 4, 2026 ↗

PRICING

You never pay
for selling anymore.

Fixed price in US dollars. No percentage of your sales.

On the Seller and Scale plans, annual means paying for 10 months out of 12.

Essential

For those just starting.

US$ 99/mo
Billed monthlyMonthly onlyIncludes:
  • Every creator organized in one place
  • TikTok and WhatsApp in the same inbox
  • AI answers and qualifies for you
  • Sample sent becomes post delivered
  • GMV and ROI of each video
  • Track up to 50 creators with a sample sent
  • Send up to 200 invites per month
  • Search up to 1,000 creators per month, with category and performance filters
  • Guarantee: 7 days, no conditions; 30 days if you send 200 invites and land no creator
Start with Essential
Scale

For those who want strategy by their side.

US$ 415.83/mo

US$ 5,988 US$ 4,990 per year, paid upfront

Billed monthlyBilled annuallyEverything in Seller, plus:
  • Includes 50,000 creators searched per month
  • AI Strategist inside the platform: campaign strategy and goals
  • 2 calls per month of 30 minutes with the Strategist, with agenda and diagnosis prepared by AI
  • 24 calls a year (2 per month) of 30 minutes with the Strategist, with agenda and diagnosis prepared by AI
  • Strategy kick-off with the Strategist
  • Access to the Mastermind group, exclusive to Scale
  • Physical gift every month, exclusive edition of the month
  • 12 physical gifts (1 per month), exclusive edition each month
Subscribe to Scale annual
QUESTIONS

Before you start.

Will I have to tinker with this every day?+

No. You set the rules at the start and decide what gets sent; Glow calls you in when the topic needs a person.

I don't have any creators yet. Is it for me?+

Yes. Search finds profiles in your category, and anyone who requests a sample on TikTok lands already filtered in your inbox.

How long does it take to start working?+

One sitting: connect your store, tell Glow how to talk and approve a test.

How does Glow connect to TikTok?+

Glow uses TikTok Shop's official route and respects the platform's limits. The connection requires an authorized credential.

Does Glow guarantee I'll sell more?+

No. It organizes the work and shows what happened. Selling depends on the product, the offer and the creator.

NEXT SAMPLE

Start with the next
sample.

Connect your store and see in one place what is scattered across three today.

Try 7 days Book a call